“Politicians now are held very accountable for every comment they make… I think this can encourage them to be accurate and sensitive about issues they wouldn’t have had the incentive for.” Very scary.īut Jordan thinks it can also be a positive force. If you’re condemning others, then you’re broadcasting to everyone around you, '"I don’t cheat on my wife.' So if you do cheat on your wife, you’ve mislead people and gained some false reputational benefits as a result. “It makes you a liar to be a hypocrite,” Jordan says. Tattletales, she cautions, are pretty much universally disliked. Jordan also points out that if the point of moral condemnation is to make you seem trustworthy, you should refrain from that behavior around people who already know you. candidate in Yale University’s psychology department, thinks she might have the answer: “When you express your moral outrage and punish people who have mistreated others, you’re able to broadcast to other people that you yourself are morally good.”īy condemning bad actions, you broadcast your own morals, advertising yourself as trustworthy and “good.” As Jordan explains, “people want to interact with you.” ( Remember the Puritans?) But why do we get so riled up, even if the wrongdoing doesn’t affect us? She landed in Cape Town, turned on her phone, and discovered that her small, public twitter feed had been picked up by Gawker. She was the top trend on Twitter, and - in that moment - one of the most hated people on social media.Ĭondemnation of wrongdoers, from cheaters to insensitive politicians (sometimes both), has been around for a long time. What happened next is a story many of you know. Among the tweets the young PR director decided to post? A particularly terrible joke about AIDS. The trip from New York to South Africa - where she was visiting relatives during her winter holiday - is a long one, and, like most millennials, she used social media to fill the layover hours, sending pithy and somewhat caustic updates to her 170 followers. Justine Sacco was passing the time by tweeting.
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